1. What is SEO/M?

    SEO/M stands for Search Engine Optimization/Marketing. It is a set of "Best Practices" and Strategies designed to help make a web site more "Search Engine Friendly."

  2. Why is it important to make my web site "Search Engine Friendly?"

    An well constructed and composed web site has a higher chance of appearing at or near the the top of a "SERP" (Search Engine Result Page). This is especially important if you are running a business.

  3. How can I make my web site "Search Engine Friendly?"

    There are many ways to make a web site more "Search Engine Friendly," e.g. using the appropriate keywords or employing PAID ONLINE ADVERTISING SERVICES (such as Google AdWords or Yahoo! Search Marketing) can improve the search ranking of a web site.

    However, every web site is different and requires different SEO/M implementations. An SEO Expert can help you determine the best strategies to EFFECTIVELY PROMOTE your web site.

  4. How do I know what the latest trends or keywords are?

    You can find the latest trends or keywords at Google or WordTracker.

  5. Can I implement SEO/M on my own?

    Yes, you can; however, SEO/M is not only time-consuming but also requires a lot of experimentation and fine-tuning. An SEO Consultant can take the guesswork out of the equation so that you can concentrate on what you do best, your business.